The Key Argument Method
Four steps for getting your brand cited inside AI answers. Same playbook on every engagement, from the citation-gap audit to a weekly tracking digest you can take to a board.
Identify the Argument
We sample the queries that matter to your business across Google AI Overviews, ChatGPT, Perplexity, Claude and Gemini, then map every place the AI answers without crediting you.
Engineer the Argument
AI engines retrieve passages, not full pages. We restructure your H2s so each answers one question in 40 to 80 self-contained words before expanding. Marketing fluff out, proof in.
Position the Argument
Schema.org chains, entity sameAs links, Bing Webmaster Tools submission. The single biggest ChatGPT lever most teams skip, plus the verification layer that gets your facts trusted.
Measure Citation Share
Weekly automated checks across five AI engines. Trend lines for citation share, not just rank. Plain-language reports: "you're cited in 23 of 100 answers this month, up from 4."
Citation-Gap Audit
Every engagement starts here. We map exactly where AI engines are answering questions about your industry and not citing you, and why those gaps exist.
- Citation mapping: 100 to 300 high-intent queries run across Google AI Overviews, ChatGPT, Perplexity, Claude and Gemini. Every cited source logged.
- Technical foundations: schema chains, render-budget, log file analysis on real Googlebot and GPTBot traffic. The unglamorous stuff that decides whether your pages get retrieved at all.
- Passage retrieval check: we test which of your H2s are actually extractable as standalone answers, and which get buried under warm-up text the AI skips.
- Entity verification: sameAs chains to LinkedIn, Wikidata, GitHub. The verification layer that decides whether AI engines treat your facts as trusted.
You get a written report with specific URLs, specific queries, and the next 90 days of work prioritized by expected impact on citation share. No PDF templates. No vanity rankings.
Query & Argument Research
Keyword lists from 2018 lost relevance the moment AI started answering questions directly. We map what your buyers actually ask AI engines, then build the arguments those engines need to cite.
Most of the queries that mattered for blue-link SEO now end inside an AI Overview. The user never clicks. To win that query you need to be the source the AI picks, which is a different optimisation problem than ranking #1.
We split your topic space into two: queries humans still click (classic blue-link SEO applies) and queries AI answers directly (where citation share is the goal). Each gets a different playbook and a different content brief.
Output: a rolling research file, updated monthly, mapping intent across both worlds. New "argument-shaped" query types appear weekly as AI Mode rolls out new categories, so this is not a one-off deliverable.
Argument Engineering
On-page work in 2026 is passage engineering. AI engines pull passages, not pages. We rewrite the parts that get pulled, and add the structured data that lets them survive verification.
- Passage structure: every H2 answers one question in 40 to 80 self-contained words before expanding. Front-loaded definitions, numbers and proof.
- Schema chains: Product to Organization to Person, with verified sameAs links. Not boilerplate JSON-LD copied from a generator.
- Entity linking: every important noun resolves to its canonical entity, so the AI fact-check passes the first time.
- Bing Webmaster Tools submission: the single biggest ChatGPT lever, and most teams skip it entirely.
We ship the rewrites with diffs and a written rationale for every change. You see what we changed, why, and how to repeat the pattern on the next 50 pages without us.
Web Development & Statable
Most agencies do SEO. We also build. Statable, our privacy-first analytics platform competing with Plausible and Fathom, runs on the same infrastructure principles we apply to client engagements.
- Performance engineering: INP-first work for sites that fail Core Web Vitals on real-user data, not just Lighthouse. 43% of sites fail INP in 2026, mostly because of hydration in React and Next.
- Schema implementation at scale: with QA gates and automated validation, not hand-rolled JSON-LD that drifts the moment the dev team touches a template.
- Migrations without traffic loss: 301 maps, render verification, CrUX baselines, IndexNow integration. We've done enough of these to know where they break.
- Custom dashboards from Statable: real-time analytics, embeddable widgets, GA4 OAuth migration. For clients who need control over their own data and a cookieless setup that ships without consent banners.
Built by people who write production code, not just slide decks.
Frequently Asked Questions
These questions and answers provide valuable information about SEO, which can help businesses improve their online presence and drive more traffic to their website. From the basics of keyword research and on-page optimization to more advanced topics like backlink building and social media marketing, these questions cover a range of topics that are important for any business looking to improve their search engine ranking.
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What
is SEO, and why is it important for my business?
SEO, or search engine optimization, is the process of improving your website's ranking in search engine results pages. It's important for businesses because it helps them increase their online visibility, attract more qualified traffic to their website, and ultimately drive more sales.
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What
is On-Page Optimization, and how does it help my website rank higher in search engines?
On-Page Optimization involves optimizing the content and structure of your website to improve its ranking in search engine results pages. This includes optimizing page titles, meta descriptions, headings, and body text to ensure that they contain relevant keywords and provide value to your website visitors.
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What
is Keyword Research, and why is it important for SEO?
Keyword research involves identifying relevant keywords and phrases that your target audience is searching for and optimizing your website to rank for those keywords. It's important for SEO because it helps ensure that your website appears in search engine results pages when people search for products or services related to your business.
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What
is Off-Page Optimization, and how does it impact my website's ranking in search engines?
Off-Page Optimization involves optimizing factors outside of your website that can impact your website's ranking in search engine results pages. This includes building high-quality backlinks from other websites, engaging with your audience on social media, and building relationships with influencers in your industry.
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What
is the difference between White Hat SEO and Black Hat SEO?
White Hat SEO refers to ethical and legitimate SEO practices that are in compliance with search engine guidelines. Black Hat SEO, on the other hand, refers to unethical and manipulative SEO practices that are designed to trick search engines into ranking a website higher than it deserves.
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How
long does it take to see results from SEO?
The timeline for seeing results from SEO can vary depending on a number of factors, including the competitiveness of your industry and the specific SEO tactics being used. In general, it can take anywhere from a few weeks to several months to see significant improvements in your website's ranking in search engine results pages.
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How
often should I update my website's content to improve its ranking in search engines?
Updating your website's content on a regular basis can help improve its ranking in search engine results pages. However, there is no set timeframe for how often you should update your content. It's more important to focus on creating high-quality, relevant content that provides value to your website visitors.
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What
are some common SEO mistakes that businesses make?
Common SEO mistakes include keyword stuffing, using low-quality backlinks, failing to optimize for mobile devices, and neglecting to regularly update your website's content. It's important to work with an experienced SEO professional who can help you avoid these mistakes and create a comprehensive SEO strategy.
Contact
We respond within two working days. No pitch decks, no boilerplate. Tell us your domain and what's broken, we'll come back with a first take and a call invite.
Address
Hoge Bothofstraat 49
7511 ZA Enschede
Netherlands
Call Us
+31 6 28861284
Email Us
support at keyarg.com
Working Hours
Monday begins on Saturday