Web Audit

Off-page SEO audit

Backlinks still matter, but "links" became "brand mentions plus digital PR" by 2026. We audit your authority signals across the surfaces AI engines actually read: Bing, Reddit, Wikipedia, Wikidata, podcasts and trusted publications.

Request this audit → How it fits the method
Where AI engines actually look

Source pools we map

  • Bing (feeds ChatGPT Search)
  • Reddit (top AI training pool)
  • Wikipedia & Wikidata
  • Podcast transcripts
  • Trusted publications (digital PR)
  • Bluesky & Mastodon

What we check

Six tracks. We treat brand authority the way Google's quality system does, as a trust proxy, not a link count.

Brand mentions

Unlinked mentions in trusted publications. HARO and Featured-style reactive PR opportunities. Digital PR campaigns ranked by AI-engine source pools.

Backlink audit

Toxic-link detection, disavow candidates, link-gap against three named competitors, opportunity list ranked by domain authority and topical relevance.

Author authority

Person schema, sameAs to LinkedIn and GitHub, byline coverage, conference and podcast appearances. The signals March 2026's Core Update rewarded.

Topical authority

Knowledge Graph entity coverage, related-entity mapping, topic-cluster gaps. Whether Google treats your brand as a node or as background noise.

AI source pools

Coverage on the source pools AI engines pull from most: Bing index, Reddit, Wikipedia, Wikidata, structured-data hubs. Different engines, different pools.

Podcast & community

Podcast guest appearances, Bluesky and Mastodon presence, community-driven signals. Where industry conversations move when Twitter shrinks.

How the audit runs

Three weeks. Output is a written report plus an outreach playbook your in-house PR or content team can actually run.

1

Map & benchmark

Backlink and mention sweep across Ahrefs, Common Crawl and DataForSEO. Brand-mention search across AI-engine sources. Competitor benchmarks.

2

Prioritise opportunities

We rank every opportunity by domain authority, topical relevance, and whether it sits in an AI source pool. Speculative outreach lists are useless, ranked ones aren't.

3

Playbook & templates

Written report, prioritised outreach list, email templates, podcast pitch templates, 90-day calendar. You run it or we run it.

Request an off-page audit

Three weeks, written report, prioritised opportunity list. Best for teams shifting from old-school link building to brand-led authority.

Request this audit → See pricing