Competitive analysis
Knowing who outranks you is the easy half. Harder, and more valuable in 2026: knowing whom AI engines cite instead of you, on the queries you actually want to own.
Two overlap layers
- 1SERP overlap · who outranks you on blue links
- 2AI citation overlap · whom AI engines cite instead of you
What we check
Six tracks. We separate SERP competitors from AI-citation competitors. They are often not the same domains, and the gap between them is where most opportunities sit.
SERP overlap
Who ranks for your money keywords across Google, Bing and Yahoo. Position distribution, SERP-feature coverage, paid vs organic mix on commercial queries.
AI citation overlap
Whom ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews actually cite on your topics. Often different from blue-link rankings. Often where the real fight is.
Content gaps
Topics competitors cover and you don't. Cluster-level rather than keyword-level. Mapped to user intent and AI-answer compatibility.
Schema & entity gaps
What structured data they ship, what entities they link to, where their Knowledge Graph node is stronger. The verification-layer audit nobody else runs.
Link & mention gap
Their backlink profile vs yours, their unlinked-mention coverage, where their PR pipeline is producing trusted-source mentions you're missing.
Brand visibility
Podcast appearances, conference talks, Reddit and community presence, share of voice across the channels that feed AI training data.
How the audit runs
Two weeks. You pick three named competitors, we benchmark across every track, output is a written report plus a prioritised action list.
Define & scope
You name three competitors. We confirm scope, sample 100 to 200 priority queries across SERPs and AI engines, capture baseline citation share for everyone.
Six-track benchmark
Each competitor scored on the six tracks above. Visualised as a heat map: where they win, where they lose, where you can move fastest.
Action list
Written report, heat-map visual, prioritised 90-day action list ranked by impact-vs-effort. The single deliverable that drives the next quarter's planning.
Request competitive analysis
Two weeks. Pick three competitors and tell us which queries matter most. Best as a 90-day planning input.