GEO and AI search optimization.
Generative Engine Optimization is what SEO becomes when the search engine starts writing the answer itself. We get your brand cited inside Google AI Overviews, ChatGPT, Perplexity, Claude and Gemini, deliberately and measurably.
Citation share, per engine
- Google AI Overviews
- ChatGPT Search
- Perplexity
- Claude (web access)
- Gemini · AI Mode
What GEO actually involves
Six tracks of work. Same six on every engagement. We don't bolt GEO on top of an SEO retainer, we run them together.
Citation-gap mapping
100 to 300 priority queries run across five AI engines. Every cited source logged. Where the AI answers about your category but skips you, that's the gap we close first.
Passage engineering
AI engines retrieve passages, not pages. We rewrite your H2s into 40 to 80 word self-contained answers that survive chunking and get pulled into the citation slot.
Schema and entity chains
Product to Organization to Person, with verified sameAs links to LinkedIn, GitHub and Wikidata. The verification layer AI engines use before they cite you.
Per-engine optimization
Only 11% of domains rank in both ChatGPT and Perplexity. Each engine pulls from different source pools (Bing for ChatGPT, fresh signals for Perplexity, long-form for Claude). We tune for each.
Brand and authority signals
Digital PR, podcast appearances, unlinked brand mentions, Reddit and Bluesky coverage. The signals AI engines weigh when picking a trustworthy citation.
Weekly citation tracking
Automated weekly checks across all five engines. Trend lines for citation share, not just rank. Plain-language reports you can take to a board without translation.
Why this matters in 2026
48% of Google searches now show an AI Overview
Up from around 31% a year earlier. Source: Ahrefs research. The denominator for blue-link SEO is shrinking, query by query, week by week.
The top organic result loses around 58% of its clicks when an AIO is shown
Same Ahrefs study. Ranking #1 without being cited is a worse outcome than ranking #5 and being cited. Citation share is the metric that actually maps to revenue now.
Cited brands earn around 120% more clicks per impression
Source: Search Engine Land 2026 CTR recovery study. The trick is to be in the citation, not to fight against the AIO.
This is a new discipline, not a rebrand of SEO
The optimisation unit moved from the page to the passage. The trust layer moved from PageRank to entity verification. The metric moved from rank to citation share. The work is different, and the playbook from 2022 has stopped working.
Try the GEO tools we use
Free, no email gate. The same instruments we run on every Key Argument engagement.
llms.txt generator
Crawl your homepage and main pages, get a spec-compliant llms.txt for AI-assistant consumption.
Schema generator
SoftwareApplication JSON-LD for SaaS pages, the type AI verification layers actually use.
Robots.txt validator
Tells you whether GPTBot, ClaudeBot, PerplexityBot and Google-Extended can read your site.
Find out where you stand in AI search
The first thing we do on every engagement is a citation-gap baseline, you can request it as a standalone audit. Three weeks, written report, five engines benchmarked.