Web Audit

User experience audit

UX is now a confirmed ranking input, and INP is the metric most sites silently fail. We audit on real-user data (CrUX), not lab Lighthouse runs, and we look at the human side too: cognitive load, accessibility, form friction.

Real-user CrUX · not Lighthouse

What we measure

INP
<200ms · good
LCP
<2.5s · good
CLS
<0.1 · good
  • Mobile & desktop, side by side
  • WCAG 2.2 conformance audit
  • Cookie/consent UX (Dutch DPA)

What we check

Six tracks. We separate "lab numbers" from "what real users actually experience" because they often disagree.

Core Web Vitals

Real-user CrUX field data for INP, LCP and CLS. p75 over 28 days, mobile and desktop split. Hydration-cost analysis for React, Next and Nuxt builds.

Mobile UX

Touch-target spacing, viewport behaviour, gesture areas, real-device testing across mid-range Android (not just your iPhone Pro).

Navigation & search

Cognitive load on top-level nav, depth to key actions, on-site search quality, query refinement, dead-end detection.

Accessibility

WCAG 2.2 conformance audit, screen-reader walkthroughs, keyboard-only navigation paths, colour contrast on real branded components.

Forms & conversion paths

Field friction analysis, validation timing, error-recovery quality, single-column vs multi-step trade-offs based on your conversion data.

Consent & cookie UX

NL Dutch DPA compliance on GA4 setups, banner design and one-click reject, friction caused by consent flows, cookieless alternatives like our own Statable.

How the audit runs

Two to three weeks. Output is a written report with screen recordings, accessibility findings prioritised by severity, and a measured baseline for re-test.

1

Pull real-user data

CrUX, your Statable or GA4 data, server logs, session recordings if available. Lab Lighthouse runs only as a sanity check, not the primary signal.

2

Walk through & record

We walk through the top user journeys on real devices, with screen recordings. Accessibility expert reviews with NVDA and VoiceOver.

3

Prioritise by impact

Findings ranked by traffic-weighted impact and accessibility severity. Quick wins in the first 30 days, structural changes phased over the next 60.

Request a UX audit

Two to three weeks. Best for sites that look fine on Lighthouse but lose users on real devices, or anyone facing accessibility compliance pressure.