On-page SEO audit
On-page work in 2026 is passage engineering. AI engines pull passages, not pages. This audit identifies which of your H2s are actually extractable, and which get buried under warm-up text the AI skips.
How we rewrite passages
// before ## What is GEO? At Key Arg, we love to help... // after, 60-word answer first ## What is GEO? GEO is the discipline of getting a brand cited inside AI answers. Five engines, four steps, weekly tracking. Below: how it differs from classic SEO.
What we check
Six tracks. Each comes with a list of pages, the specific changes, and a diff so your team can sign off before deploy.
Passage retrieval
Every H2 tested for AI-extractability. Self-contained answer in 40 to 80 words before expanding. Front-loaded definitions, numbers and proof.
Titles & meta
Pixel-accurate SERP simulation, brand suffix handling, AI-search snippet rendering. The 2026 SERP is denser than the one your CMS validator was built for.
Schema markup
Article, Product, Service, SoftwareApplication, FAQPage. Validated against Schema.org v30, not last year's spec. JSON-LD only, never microdata in 2026.
Internal linking
Entity-level link graph, not just URL-to-URL. Orphan detection, anchor diversification, link-depth from key money pages, semantic clustering.
Media & alt text
Real alt text, not auto-generated filler. IPTC and XMP metadata for image SERP. WebP and AVIF with PNG/JPEG fallback. CLS-safe width and height.
Engagement signals
Reading flow, real CTAs not pop-up dark patterns, scroll-depth on key pages. The behavioural signals Google's quality system actually measures.
How the audit runs
Same shape as our technical audit. Three weeks, fixed scope, every recommendation has a diff.
Sample & baseline
We pick 50 to 100 priority pages by traffic and revenue, run them through our passage-extraction test, log baseline citation share across five AI engines.
Rewrite & mark up
For each page: an H2-level rewrite plan, schema chain, internal-link plan, before/after snippets, expected impact.
Deliver & brief
Written report, diff per page, a 60-minute live walkthrough for your content and dev team. Implement in-house or hand back to us.
Request an on-page audit
Three weeks, written report, page-level diffs. Send us your top 5 priority URLs and we'll come back with a scoped quote.